Most of an AI product is not the model.
What’s included
- Web applications
- SaaS platforms
- APIs
- Migrations
Green
Core Web Vitals treated as a build gate, not a report
100%
code and IP ownership stays with you
What we deliver
High-performance websites, web applications and SaaS platforms engineered for speed, search visibility and conversion.
Web applications and SaaS
Products engineered for speed, search visibility and conversion, on a stack your own team can own after launch.
Integration layer
The contracts, queues and reconciliation that let systems which were never designed to talk do so reliably.
Bilingual and RTL platforms
Arabic and English as equals through the component layer, tested in both directions rather than translated late.
Data modelling
Schemas that survive the second and third feature, with migrations that run without taking the product down.
Built to be found
Structured data, answer-first content and a maintained llms.txt, so both crawlers and assistants can quote you.
Performance budgets
Core Web Vitals treated as a build gate rather than a report, because a slow product is a broken product.
Built for the third change, not the first release.
Most platforms do not die at launch. They die eighteen months later, when nobody can change them safely any more.
Technologies we use
- Next.js
- React
- TypeScript
- NestJS
- FastAPI
- PostgreSQL
- Azure
- AWS
You own the code
Assigned to you on delivery, with infrastructure as code and a decision record for every trade-off we made.
No handover cliff
Your engineers are in the repository with us from the first week, so the system is never only ours to run.
Built to be changed
We optimise for the third change, not the first release, because that is where most platforms quietly die.
Accessible by default
Contrast, keyboard paths and reduced motion handled as requirements, which is also what procurement checks.
How a web project runs
01
Discover
We map the users, the journeys and the systems the product has to reach.
02
Design
Architecture, flows and a clickable prototype, tested before anything is built.
03
Build
Two-week sprints with a working demo at the end of every one.
04
Launch
Performance budgets enforced, monitoring in place, a controlled rollout.
05
Grow
Measured against conversion and search, improved on what the data shows.
Related case studies
- 2native languages
- Education
- Web & UX
A bilingual learning platform built for Arabic and English
Full right-to-left support, course authoring and manager reporting, running on Azure.
Read the case study - Citedofficial guidance
- Public services
- AI Product
An immigration guide that turns complex rules into clear next steps
An eligibility engine with AI explanations grounded in official guidance.
Read the case study
Web development: common questions
Straight answers to what we are asked most often.
Yes, and it is usually the better option. We read what is there, agree a direction with your team, and change it incrementally rather than proposing a rewrite by reflex.
Yes. We have delivered a bilingual platform where every component was tested in both directions, rather than treating Arabic as a stylesheet applied at the end.
Either we operate it under a monthly agreement, or we hand over with documentation, tests and infrastructure as code. Both are priced before the build begins.
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