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Digital Marketing & SEO

Your buyers have started asking an assistant instead.

Search is shifting from ten links to a synthesised answer, and visibility now depends on whether an AI system can extract clear facts from your pages and trust them enough to cite. That is an engineering problem as much as a content one.

What’s included

  • Technical SEO
  • Answer engines
  • Structured data
  • Paid media

Cited

the position that matters once buyers ask an assistant

Pipeline

what we report against, rather than clicks

Capabilities

What we deliver

Search, AI answer visibility, paid media and content that bring qualified buyers to what we build, measured against pipeline.

  • Technical SEO

    Crawlability, rendering, Core Web Vitals and internal linking fixed at the framework level, not by plugin.

  • Answer engine optimisation

    Answer-first content structure and machine-readable facts, so assistants can quote you accurately.

  • Structured data

    Organisation, Service, FAQ and Article schema that actually validates, plus a maintained llms.txt.

  • Content architecture

    A page for each real question your buyers ask, linked so both crawlers and people can navigate it.

  • Paid media

    Search and social campaigns measured to booked outcomes rather than to clicks and impressions.

  • Attribution you can defend

    Tracking built so the numbers in the report can be reconciled with the numbers in your CRM.

Why it works

Measured against pipeline, not clicks.

A click is not an outcome. We report on what reached your CRM, and we say so plainly when a number cannot be attributed.

Technologies we use

  • Next.js
  • Schema.org
  • llms.txt
  • GA4
  • Search Console
  • Looker Studio
  1. Cited, not just ranked

    Being the source an assistant quotes is now the more durable position, and very few competitors are engineering for it.

  2. Fixed at the root

    Most technical SEO problems are framework problems. We fix them in the build rather than papering over them.

  3. Consistent entity signals

    The same description of who you are across your site, profiles and structured data, so systems can connect you.

  4. Honest measurement

    We will tell you when a number is not attributable. A confident wrong figure is worse than an honest range.

How a growth engagement runs

  1. 01

    Audit

    Crawl, rendering, schema and content, with the fixes ranked by what they will move.

  2. 02

    Fix

    Technical problems solved in the framework, not patched with a plugin.

  3. 03

    Build

    A page for each real question your buyers ask, structured to be quoted.

  4. 04

    Amplify

    Paid search and social where it supports the pipeline, not as a default.

  5. 05

    Report

    Monthly, against booked outcomes, with unattributable numbers named as such.

Search and growth: common questions

Straight answers to what we are asked most often.

It overlaps heavily, but the unit changes: you are optimising for extraction and citation rather than for a click. Answer-first structure, unambiguous facts and valid structured data matter more than keyword placement.

Technical fixes can move things in weeks. Content and entity authority is a two-to-three quarter effort, and we will say so rather than promise a faster curve.

On booked outcomes wherever the tracking can honestly support it, and on clear leading indicators where it cannot. We name which is which in every report.